There are only 6 DAYS left to register with the THREE-PAYMENT OPTION for *The She Factor* Workshop – How to Find, Catch, and Keep Your Share of the Female Market. So I thought it might be helpful to know the answers to some of the most popular questions we’re getting in the Red Hot Copy camp . . .
1. Why do I need to market to women? I have a male-dominated market.
You should only market to women if you want to make more money. Look, Harley Davidson has plenty of female clients. But even those who have no interest in owning a Harley (like me) still shop there if they care about somebody with a Harley (my husband). Plus they have adorable clothes for ladies.
As far as sports franchises go, you might be surprised at these percentages of the female fan base in different sports:
· 47.2% of pro soccer
· 46.5% of pro baseball
· 43.2% of pro football
· 40.8% of pro hockey
· 37% of pro basketball
And get this . . . women spend 80% of all sports apparel dollars. Again, not to be sexist, but if the woman herself isn’t a fan, chances are she knows a man who would appreciate a gift with his favorite sports team.
2. You’re a copywriter. What does that have to do with marketing to women?
Only EVERYTHING. Imagine trying to convince anyone to do business with you on ANY LEVEL with a website without words. Copy is the DNA of marketing. You cannot market without effective copy . . . PERIOD.
I’m really blessed I learned copywriting BEFORE I learned marketing because no matter what I do for the rest of my life, I’ll be able to persuade and bond with the people I want to. What a gift.
3. We’re all human. Is marketing to women really that different from marketing to men?
This was a touchy subject for me because I don’t think either gender is superior. We’re just different. And the more research I’ve done, the more I realize just HOW DIFFERENT we truly are in our priorities and decisions. Women make buying decisions very differently than men. If you’re not speaking her language, chances are excellent you will drive her away permanently.
4. I’m already going to Alexandria Brown’s workshop November 13-15. Lorrie’s is November 10-12. Won’t this be information overload?
I love Ali’s *Online Success Blueprint* Workshop and Lorrie’s never missed one (either as a speaker or an attendee).
*The She Factor* Workshop also focuses on marketing, but obviously to a NICHE – the female market. Actually, Lorrie is the ONLY PERSON who knows the material for BOTH WORKSHOPS and I’m here to tell ya, what you learn is very complementary in either one.
Both Ali and Lorrie have a knack for making complex issues seem simple and EASY-TO-FOLLOW. What you learn will only SUPPORT your marketing. When you come to *The She Factor* first, you’ll actually get a JUMP-START on what Ali teaches as well as Lorrie’s professional help with YOUR ACTUAL COPY.
(Plus, we’re only letting 50 people in – not 500. This is a much more personal touch kind of event.)
5. What will we learn?
As I said, this is a hands-on, boutique-style workshop. Lorrie is going to share her personal formula for writing copy for ANYTHING. But more than that, not only will you learn EXACTLY how to reach women with your marketing, but she’ll break down, in detail, each of the FIVE FACTORS that go into successful marketing.
See, with women you don’t just market for the single sale. Reaching them and keeping them happy is kind of like the stages of making whoopee. At each stage there are specific things a marketer should be doing to attract and keep her. Here are the five factors again:
A. The Flirt Factor:
How to find your share of the female market through powerful list-building, list-segmenting, and research.
You’ll learn the most up-to-date ways to get more, more, MORE of the RIGHT visitors to your website! (Even on a shoestring budget!)
B. The Trust Factor:
How to build such irresistible rapport and authenticity your market will clamor to throw money at you.
You’ll learn storytelling and personality techniques that pull her into your funnel and drastically lower sales resistance. (Plus she’ll share old and new techniques PROVEN to make you maximum money with minimal effort.)
C. The Close Factor:
How to convert the sale without being sleazy or over-the-top.
You’ll learn NO PRESSURE SALES and secret copywriting language patterns that do the selling for you. (Just sit back and rake in the dough.)
D. The After Factor:
How to effortlessly increase sales again and again by using this automated system.
You’ll learn the latest stealthy strategies that make FOLLOW UP a piece of cake. (Warning: Your profits may soar without adding a single new customer!)
E. The Rave Factor:
How to excite your new army of ecstatically happy buyers to bring their friends to you.
You’ll learn how to leverage the customers you’ve already used *The She Factor* on to create glowing testimonials and loyalty programs. (The more you use these 5 Factors, the less you’ll actually be working!)
6. How do I register?
Just visit www.TheSheFactor.com and reserve your space while there’s still space to grab. Even though this workshop is November 10-12, we are already 30% filled. Don’t wait. Once we’re full, we’re full.
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So there you have it. PLEASE don’t wait to reserve your spot. I’ve heard a lot of buzz around people planning to come. There is no doubt this event is selling out (and I seriously doubt she’ll do this live ever again).
This is going to be a blast!
P.S. If you’re worried about the price, get in on the 3 pay option. There’s only 6 days left, so do it now!
P.P.S. Consider how this investment will boost your bottom line over the next year. The cost of *The She Factor* is a very small price to pay compared to the cha ching it will bring!
2 Comments
September 24, 2008 at 6:48 pm
Dayum!! You’re so on this, dude. Thanks for the love. It really IS filling up fast.
Lorrie
September 25, 2008 at 2:36 am
Thanks Lorrie! You Rawk!