12 Lessons I Picked Up from Attending Seminars

By Lorrie Morgan-Ferrero, Expert Copywriter

Author Website: www.red-hot-copy.com.

“People seem not to see that their opinion of the world is also a confession of their character.” Ralph Waldo Emerson

So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it’s over and you’re exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face time. Time to get back into the swing of life, right? Wrong.

I go to A LOT of seminars. Rubbing shoulders with my colleagues, talking over dinner and debating our hottest industry issues at a live event is honestly one of my secret weapons to success.

Here’s a checklist of 12 lessons from any seminar you can apply to future events to maximize your momentum:

Collect business cards – Just remember these are not “business cards”. They are “people”. Each card you collect is attached with an obligation to listen to that person and follow up.

Write a note to niggle your noggin – Take a second right then and there to write something on the back of their business card that will remind you of your conversation. Don’t trust yourself to remember. These events can be draining. Just make a note.

Categorize each business card – Take 4 rubber bands and put each card into one of these categories: a) potential client, b) joint venture, c) general and d) stalker/creepy person (hopefully this is a small pile). Piles “a” & “b” should be a priority for you to follow up with when you get home. Pile “c” can take a few days but don’t forget them. And pile “d” you can destroy privately.

Keep a portable notebook or recorder with you – You’re going to get some brilliant ideas. Save them for posterity immediately. Also make sure you make a note of any follow up action you promise. Personally, I keep a spiral bound index card booklet with me. The paper is firm enough it doesn’t rip. Then I can detach them at home and sort out my thoughts.

Some people actually keep a small digital recorder around their necks.
Great idea!

Take lots of pictures and upload online – I have the tiniest little Casio Exilim camera that’s no bigger than a credit card! And I take a ton of pictures. People LOVE seeing them later. Be sure to get their name, business and website (A lot of folks have more than one website. Ask first).

Show genuine curiosity – You never know when you are a good fit for someone’s business. Or if you might form a new friendship. Ask about them. Then shut your mouth and really listen. (It’s good practice).

Do something unexpected – This isn’t just some karmic ideal. It’s a very real business (and life) principle. A great example of that was what my husband, John did for Marlon Sanders. In a nutshell, John was just being John — paying attention to his surroundings and responsive to people. He had no idea who Marlon “was”. Well he helped get Marlon out of a bind before his presentation without any expectation. Marlon not only mentioned my business from the stage in front of over 400 people, but he dedicated an entire ezine to lionizing John, including a link to my site. (Thanks to Marlon, John now has god-like status in our house).

Get away from the same old crowd – It’s tempting to hang with the people you know. Especially when you don’t see your online friends that often. That’s fine. Just make sure you take some spins around the hallway and forge some new friendships, too.

Take mini breaks – You’re getting bombarded with a lot of information and a lot of different energies. It’s easy to get depleted. Mini breaks will keep you going. But don’t miss an entire presentation if you can help it. You will undoubtedly miss the biggest aha moment of the seminar.

Do NOT make deals or promises – The excitement makes this a hotspot of deal-making, but don’t. Not yet. Talk about it. Brainstorm. Come up with different scenarios. But don’t talk money or legal issues until you’re back in a sane, stable environment — like home.

DO buy extended packages from the speakers – I didn’t “get” this when I first started going to seminars. First of all, you will never remember everything you heard from a speaker. Total immersion is the only way to really get those lessons to soak in.

Secondly, you always get a much better deal onsite! If you’re moved by a speaker, then let that person teach you his or her expertise. Seminars are the best places to find and connect with your mentor. (Now that I think about it, every mentor I’ve had I met in person at a seminar first. Hmmm. I don’t know if that’s so for everyone, but I believe in the power of taking a piece of a dynamic, successful speaker home with you.)

Plan to take 1-2 days off work for follow up -Here is where 90% of the people miss the boat. You have all those business cards and connections. Remember the categories and the notes we made? Now it’s going to be easy for you to follow up. Send out a short, friendly email to categories, “a”, “b” and “c”. (I try to add a personal touch to each one, but you don’t have to. It’s time well spent, though. Taking that extra minute really separates you from the masses.) However, if you send out a group blast, be sure to use the BCC (blind carbon copy) so you don’t expose everyone’s emails – that is a huge pet peeve of mine. This is a nice time to have those photos uploaded.

Warning: Do NOT sign them up automatically for anything, even f~ree stuff like an ezine or e-course. It’s okay to include a link to your site in your signature line or the P.S., but don’t assume they want your materials unless they opt in. A phone call or a postcard will make you stand out even more.

Like I said, seminars have become my business bread and butter. They can work for you too. Will I see you at the next event?

ABOUT THE AUTHOR:

International copywriting trainer, author and speaker, Lorrie Morgan-Ferrero has been a freelance writer and journalist for over 25 years. Her words have made her clients hundreds of thousands of dollars. Now she focuses her vast experience on teaching others the skill of copywriting. Lorrie is the author of a highly acclaimed copywriting course, creator of the Red Hot Copywriting Bootcamp and founder of Copy Campus, a unique membership resource site designed to support copywriters and entrepreneurs on all levels. Visit her site to learn more at www.red-hot-copy.com.

The She Factor Copywriting Bootcamp!

It’s not too late to join Lorrie for her world-famous *She Factor Copywriting Bootcamp* that started on October 7th if you act right now.

OK, it started already and I didn’t get this out on time ’cause I was on vacation, but I’m pretty sure you can still get in on it.

.

Here are the *She Factor* Class Topics you can’t miss if you are ready to fire up your copy this year:

Class 1:  “Gender Benders: Masculine Versus Feminine Copy”
Class 2:  “You Talkin’ to ME? Insider Secrets to Research and Target Marketing”
Class 3:  ”Step-by-Step Formula for Connecting with Her Desires”
Class 4: “The No-Fail Recipe for Head-Turning Bullets”
Class 5: “The Nuts and Bolts of How to Make Your Offer Irresistible”
Class 6: “Art of Natural Storytelling: Adding YOU to Your Copy!”
Class 7: “Magnetic Headlines that Pull Her In and Keep Her There”
Class 8: “Putting It All Together! Listen, Watch, Cut Years Off Your Learning Curve!”

Learn more here: She Factor Copywriting Bootcamp

Lorrie Morgan Ferrero’s *She Factor Copywriting Bootcamp*

The SHE Factor Copywriting Bootcamp takes one aspect of “The She Factor Marketing System” … The COPY and digs in deep!  Participants will learn how to find, catch and keep women buyers by crafting copy tailor made to sell right to them!  Isn’t it time you learned to speak HER language… After all, women make 85% of all buying decisions across product types, brands, and services.

—The next *SHE Factor Copywriting Bootcamp* will start on September 30th, 2009.

Find out more here.

The program has gotten consistently rave reviews from participants and is by far, Lorrie’s most successful program.

A client told me recently that he believed the one thing business owners should be willing to pay top dollar for is CONTENT.

Your words are your full-time sales force explaining why people should choose to work with you over someone else in your industry.

Your words explain how people can benefit from the information you provide to change their lives.

Your words can literally change the world.

Today is your opportunity to become one of the 10 attendees for Lorrie’s next *She Factor Copywriting Bootcamp* at a 40% discount.

Details are here:

SheFactorBootcamp

(There’s even a payment plan if you make the cut.)

This opportunity ends Thursday, August 27 or until she gets her 10 attendees.

So…on your mark, get set, GO!

LMF Cuts it Off – Only 4 Seats Left for The She Factor

Things really AREN’T the same anymore, as you can tell by our new President-Elect Barack Obama.

Makes me somewhat emotional. Let me briefly explain why. . .

See I’ve noticed for a few years that things have been evolving on a level many of my marketing colleagues didn’t recognize. The traditional hard-core marketing style I learned doesn’t work on everyone.
(And the people I PERSONALLY attract seem to be more tapped in to their own emotions and long-term
desires.)

Without getting into a diatribe of how things are different today in marketing than say, even 3 years ago, isn’t the point of my message to you.

Here’s what I wanna say . . .

On November 10 Lorrie Morgan-Ferrero is holding a very unique 3-day marketing event. It’s called *The She Factor.* Details are at www.TheSheFactor.com. If you’re reading this now, you may have already heard about it. But here’s what I bet you don’t know . . .

*The She Factor* is NOT a fit for you if you . . .

~ are solely looking to close in on the hottest (and most wealthy) market;

~ are looking to manipulate women into buying from you;

~ are satisfied with your current income level and lifestyle;

~ think marketing messages sent to men work the same as when sent to women;

~ are oblivious to the new marketing techniques that are working today. . .

But you should absolutely snap up one of the final four seats if you truly want to bond with the people in your market and community.

*The She Factor* is really about taking a more human approach to marketing.

http://tinyurl.com/TheSheFactor

P.S. Grab your seat now and change your life for the good!

P.S.S. Make this investment in yourself, you and your business are worth it.

www.TheSheFactor.com

Testimonials from *The She Factor* Private Party

Red Hot off the Presses, here’s a vid of the folks who attended Lorrie Morgan Ferrero’s Private boutique style presentation of *The She Factor* Workshop.

You know what I found so intriguing? There were lots of men there! I guess we need some help when it comes to communicating with women. (No surprise there, really.)

No matter who you are, man or woman, you need to know how to market specifically to women to carve your niche with the ones who make the purchasing decisions most of the time. Face it, most men don’t like to shop!

That leaves it up to mothers, wives, sisters and girlfriends to do the job. No matter what your product, you better learn how to appeal to this powerhouse of the economy. (Especially now in this unsure market.)

Watch this short video now, and then jump on board before it’s too late!

See what you can do in your business when you sign up?
Check out *The She Factor* Workshop right now.

Lorrie Morgan Ferrero Gives Away Her Copywriting Secrets

A week and a half ago Lorrie did a very small, boutique-style version of *The She Factor* Workshop.
(You’ll hear the rave reviews very soon!)

She went through A TON of information. I can’t wait to see the results the attendees will be getting from some minor tweaks to their marketing to reach more of the FEMALE MARKET.

It’s been pretty tough to avoid the fact that the U.S.
economy is on a downturn. But that doesn’t mean YOUR BUSINESS has to suffer. Join Lorrie Morgan Ferrero THIS THURSDAY, OCTOBER 16th at 2pm Pacific/5pm Eastern for her f*r*e*e teleseminar,

*Five Easy Ways to Market to Women In Today’s
Economy*

http://snipurl.com/she_calls

It’s a new era and she wants to share with you some simple, yet powerful techniques to enhance any marketing you’re already doing.

A tad of what she’ll cover on this call is . . .

=> How to get inside her head and predict what she’ll buy (you’ll be so in tune, she’ll think you’re psychic);

=> New ways to get more money out of the customers you already have (without having to spend more on marketing);

=> How to be on the cutting edge of the new marketing frontier (the folks who learn this will be leading the pack in profits);

=> How to include male prospects in your marketing without alienating women (these techniques actually work well on men too);

=> How to magnetically pull female customers into your fold and keep them there (you’ll be the first choice to spend their dollars on over and over again);

=> And so much more!

Oh I nearly forgot to tell you! Lorrie and her team decided to push the two-payment option deadline to THURSDAY, OCTOBER 16 AT MIDNIGHT to make attending *The She Factor* Workshop this November 10-12 a no-brainer decision for you.

Check out *The She Factor* Workshop right now!

The SHE Factor : How to Find, Catch, and Keep Your Share of the Female Market

I’ve been checking on the progress of The She Factor signups so I can keep you posted. Lorrie told me the seats are filling up fast! Also a heads up if you are thinking about getting the 3 pay plan for the event.

There are just 3 days left to register for the EZ THREE-PAYMENT PLAN for *The She Factor* Workshop!!! On September 30 at midnight, that option is gone forever.

It’s a brand new era in marketing, and Lorrie Morgan-Ferrero is ready to share with you her COMPLETE MARKETING SYSTEM, sure to enhance anything you’re already doing. (She tells me it’s pretty remarkable. The few she’s shared it with are completely blown away by its power and effectiveness.)

A tad of what she’ll cover at *The She Factor* is . . .

·    Secrets to deeply segment your market for the most bang for your buck (finally someone shares the nuts and bolts of how to do it);

·    How to get inside her head and predict what she’ll buy (you’ll be so in tune, she’ll think you’re psychic);

·    New ways to get more money out of the customers you already have (without having to spend more on marketing);

·    How to be on the cutting edge of the new marketing frontier (the folks who learn this will be leading the pack in profits);

·    How to include male prospects in your marketing without alienating women (these techniques actually work well on men too);

·    How to magnetically pull female customers into your fold and keep them there (you’ll be the first choice to spend their dollars on over and over again);

·    And so much more!

Best of all, you’ll get the MARKETING ROADMAP of the system Lorrie created, *The She Factor Marketing System* to overlay on your own marketing. It’s very clearly defined and you can only get it at *The She Factor.*

Reserve your space today while space is still there to reserve! www.TheSheFactor.com

To your Awesome Success,

Steve O

P.S. Check out the fun vid below.

P.P.S. Go check it out now! www.TheSheFactor.com

FAQs for *The She Factor*…just 6 DAYS LEFT

There are only 6 DAYS left to register with the THREE-PAYMENT OPTION for *The She Factor* Workshop – How to Find, Catch, and Keep Your Share of the Female Market. So I thought it might be helpful to know the answers to some of the most popular questions we’re getting in the Red Hot Copy camp . . .

1.    Why do I need to market to women? I have a male-dominated market.

You should only market to women if you want to make more money. Look, Harley Davidson has plenty of female clients. But even those who have no interest in owning a Harley (like me) still shop there if they care about somebody with a Harley (my husband). Plus they have adorable clothes for ladies.

As far as sports franchises go, you might be surprised at these percentages of the female fan base in different sports:

·    47.2% of pro soccer
·    46.5% of pro baseball
·    43.2% of pro football
·    40.8% of pro hockey
·    37% of pro basketball

And get this . . . women spend 80% of all sports apparel dollars. Again, not to be sexist, but if the woman herself isn’t a fan, chances are she knows a man who would appreciate a gift with his favorite sports team.

2.    You’re a copywriter. What does that have to do with marketing to women?  

Only EVERYTHING. Imagine trying to convince anyone to do business with you on ANY LEVEL with a website without words. Copy is the DNA of marketing. You cannot market without effective copy . . . PERIOD.

I’m really blessed I learned copywriting BEFORE I learned marketing because no matter what I do for the rest of my life, I’ll be able to persuade and bond with the people I want to. What a gift.

3.    We’re all human. Is marketing to women really that different from marketing to men?

This was a touchy subject for me because I don’t think either gender is superior. We’re just different. And the more research I’ve done, the more I realize just HOW DIFFERENT we truly are in our priorities and decisions. Women make buying decisions very differently than men. If you’re not speaking her language, chances are excellent you will drive her away permanently.

4.    I’m already going to Alexandria Brown’s workshop November 13-15. Lorrie’s is November 10-12. Won’t this be information overload?

I love Ali’s *Online Success Blueprint* Workshop and Lorrie’s never missed one (either as a speaker or an attendee).

*The She Factor* Workshop also focuses on marketing, but obviously to a NICHE – the female market. Actually, Lorrie is the ONLY PERSON who knows the material for BOTH WORKSHOPS and I’m here to tell ya, what you learn is very complementary in either one.

Both Ali and Lorrie have a knack for making complex issues seem simple and EASY-TO-FOLLOW. What you learn will only SUPPORT your marketing. When you come to *The She Factor* first, you’ll actually get a JUMP-START on what Ali teaches as well as Lorrie’s professional help with YOUR ACTUAL COPY.

(Plus, we’re only letting 50 people in – not 500. This is a much more personal touch kind of event.)

5.    What will we learn?

As I said, this is a hands-on, boutique-style workshop. Lorrie is going to share her personal formula for writing copy for ANYTHING. But more than that, not only will you learn EXACTLY how to reach women with your marketing, but she’ll break down, in detail, each of the FIVE FACTORS that go into successful marketing.

See, with women you don’t just market for the single sale. Reaching them and keeping them happy is kind of like the stages of making whoopee. At each stage there are specific things a marketer should be doing to attract and keep her. Here are the five factors again:  

A. The Flirt Factor:
How to find your share of the female market through powerful list-building, list-segmenting, and research.

You’ll learn the most up-to-date ways to get more, more, MORE of the RIGHT visitors to your website! (Even on a shoestring budget!)

B. The Trust Factor:
How to build such irresistible rapport and authenticity your market will clamor to throw money at you.

You’ll learn storytelling and personality techniques that pull her into your funnel and drastically lower sales resistance. (Plus she’ll share old and new techniques PROVEN to make you maximum money with minimal effort.)

C. The Close Factor:
How to convert the sale without being sleazy or over-the-top.

You’ll learn NO PRESSURE SALES and secret copywriting language patterns that do the selling for you. (Just sit back and rake in the dough.)

D. The After Factor:
How to effortlessly increase sales again and again by using this automated system.

You’ll learn the latest stealthy strategies that make FOLLOW UP a piece of cake. (Warning: Your profits may soar without adding a single new customer!)

E. The Rave Factor:
How to excite your new army of ecstatically happy buyers to bring their friends to you.
You’ll learn how to leverage the customers you’ve already used *The She Factor* on to create glowing testimonials and loyalty programs. (The more you use these 5 Factors, the less you’ll actually be working!)

6.    How do I register?

Just visit www.TheSheFactor.com and reserve your space while there’s still space to grab. Even though this workshop is November 10-12, we are already 30% filled. Don’t wait. Once we’re full, we’re full.

~~~~~

So there you have it. PLEASE don’t wait to reserve your spot. I’ve heard a lot of buzz around people planning to come. There is no doubt this event is selling out (and I seriously doubt she’ll do this live ever again).

This is going to be a blast!

P.S. If you’re worried about the price, get in on the 3 pay option. There’s only 6 days left, so do it now!

P.P.S. Consider how this investment will boost your bottom line over the next year. The cost of *The She Factor* is a very small price to pay compared to the cha ching it will bring!

Copy “Right” or Go Home Broke

Your sales copy is the most important aspect of Internet Marketing regardless of what you are selling.

Period!

If your copy isn’t compelling or provocative or important, forget it. You won’t sell anything.

I’ve just started reading “Click Here to Order” by Joel Comm. Actually, I’ve never heard of this guy before, but Amazon.com ‘told’ me I would like his book, so I clicked and ordered.

Turns out it’s pretty good. Really good if you are somewhat geeky like me. It starts off with a brief history of the Internet, sounds boring, but not so. I’ve learned a lot so far.

Most importantly, that your sales copy (or copywriting) is everything. I already knew that, but It’s always good to be reminded. (Over and over again!)

That brings me to Lorrie Morgan-Ferrero. She taught me everything I know about writing good copy.

I may not be the best writer on the web, but I’m about a gazillion times better than I was before I met her.

That said, here is a great article for beginners.

*Beginners Step by Step Guide to Testing and Tracking Online Copy*

By Lorrie Morgan-Ferrero

Without testing and tracking copy you won’t know how effective it truly is. And since boosting sales with copy is the point of having good copy, doesn’t it make sense to test and track your results? But many people get wigged out about testing and tracking.

Follow these steps to begin your online copy testing and tracking:

Step 1: Create Online copy Variations.
You never know what words are going to get you the best results right out of the gate. So you should have several versions to test. Create online copy variations in online copy by varying online copy headlines and online copy descriptions. Include multiple offers in online copy and keep the online copy target audience in mind. If the targeted audience is budget minded, make sure to give cost information in online copy which can be immediately identified in online copy. Also include the product’s benefits and features in online copy. If the online copy targeted buyer needs an extra incentive to purchase the product, make it prominent in online copy.

Step 2: Testing and Tracking Online Copy Sales.
After you have created online copy highlighting the benefits of your online copy product, you must begin testing and tracking online copy sales. This is easy when working with online copy because webmasters track orders on different website pages with online copy. The capability to track orders from unique websites with online copy is also useful. Work with your webmaster with your online copy to ensure testing and tracking online copy results tell you exactly where items are purchased from in online copy. When analyzing testing and tracking online copy results, you can easily identify the top online copy sales produced by online copy. I love using my shopping cart (www.redhotcart.com) because it has ad tracking built right in as well as tons of tutorials.

Step 3: Analyze Online Copy Results.
If you have set up your online copy testing and tracking to pinpoint where your online copy sales come from in your online copy, you can identify what online copy works and what online copy doesn’t. Identify which online copy yields the highest sales figures in your online copy. These numbers show exactly which online copy has proven successful with your online copy testing and tracking.

Step 4: Edit Your Original Online copy.
If you find in your analysis of online copy testing and tracking that certain pages of online copy are successful, keep that online copy. However, do not stop your online copy development or online copy testing and tracking efforts of online copy. You must continue your online copy efforts and create additional variations of successful online copy. You should also tweak unsuccessful online copy. Keep in mind while tweaking online copy that your goal is to get as many online copy sales from online copy as possible from your online copy efforts. Your aim is to continue to tweak online copy and continue online copy testing and tracking.

When it comes to perfecting online copy, never settle with your online copy. Keep your online copy efforts continual, and you will generate increased online copy profits by perfecting online copy and online copy testing and tracking.
_________________________________________________________

If you’re already convinced to join Lorrie November 10, 11, and 12 in Los Angeles for *The She Factor* Workshop, I encourage you to register while space is still available. She’s turned this into a much smaller group so she’s able to really get in there and help you personally. Space really is going fast so please don’t wait. Visit www.TheSheFactor.com to claim yours now.

Copywriting That Targets Women Promises Potent Profits

All women are not alike. Big shocker, eh? If you’re looking to sell to stay-at-home moms versus entrepreneurial females versus PETA lovers, you’re going to have very different values to address.

That means very different copy and very different marketing approaches. Sadly, not realizing something that simple has devastated the bank accounts of many businesses when it comes to marketing.

The copy and the strategies MUST be tailored to reach her values! There is very little current information about how to do that. At least there was before now…

You probably already know that Lorrie Morgan-Ferrero is conducting a small, hands-on workshop to a few decisive entrepreneurs ready to grab their piece of the marketing pie.

But you may have missed that she’s only selling 500 copies of that cutting-edge product. You can get a jumpstart NOW by preordering yours BEFORE this WEDNESDAY, SEPTEMBER 10 at midnight Pacific time.

Not only that but when you act now, you can knock an extra $200 smackers off the top.

Just go to www.TheSheFactor.com and scroll to the bottom where you can purchase the product. Then put in this private

code: TSFCD

That includes the workbook, the *She Factor Marketing System* and the CDs from all three days of the workshop.

While focusing in on women as a market segment may APPEAR to be a new area for Lorrie, but trust me, it’s not. She’s been doing it for years. Here’s an unsolicited quote from Christina Merkley of Shift-It Coach.com.

“This is a GREAT niche Lorrie … and something you have been teaching for years in your programs (which I have totally benefited from). Glad to see you bringing it out into its own awesome program.

My clientele is predominately women and you have helped HUGELY over the years in teaching and mentoring me how to best communicate with them …

in a manner that is ethical, warm and honest. I am very grateful to have you as my teacher and as my friend. Folks are lucky to get your expertise!”

You can bet she has dozens more like that but I want to keep this short so you can jump on this. Remember, this is only good for 3 MORE DAYS!

www.TheSheFactor.com and scroll to the very bottom to order your product at a $200 savings. You’ll see the new price when you add the coupon code:

TSFCD

P.S. If you’re noticing some sluggishness in your business maybe it’s time to focus on the piece of the market responsible for the lion’s share of the purchases…WOMEN!

Reserve your copy of *The She Factor* product now at www.TheSheFactor.com and use code TSFCD until September 10th!